Turn Shipping Simulations into Smarter Pricing & Bundling Offers

Most e-commerce businesses charge shipping based on weight-based rate tables or carrier API pricing. While this approach covers fulfillment costs, it completely misses the opportunity to turn shipping optimization into a competitive advantage that drives additional sales.

The Problem with Weight-Based Pricing

When you quote shipping costs purely based on weight, you're leaving money on the table—and missing a chance to delight customers with savings. Here's why:

• Weight-based rates assume the worst case—each item ships separately
• They ignore the dimensional efficiency of combining products
• Customers see no incentive to add more items to their cart
• You can't identify which product combinations actually save money

The Simulation Advantage

By running product combinations through Ship-ify's packing API, you can discover exactly which items fit together efficiently. This isn't guesswork—it's data-driven insight into your shipping economics.

Building Smart Bundling Offers

Here's how to translate simulation data into revenue-generating bundle offers:

1. 1
   Run your product catalog through Ship-ify. Test common product combinations and quantities to map out packing efficiency.
2. 2
   Identify "sweet spot" combinations. These are bundles that fit perfectly in one box when purchased together but require multiple boxes if shipped separately.
3. 3
   Calculate the actual savings. Compare the cost of shipping items together vs. separately. This is your margin for bundle discounts.
4. 4
   Split the savings with customers. Offer discounts that pass on part of the shipping savings while keeping the rest as increased margin.

The Virtuous Cycle

This approach creates a powerful feedback loop:

The bottom line: being smart about how shipments are bundled and packed saves money. Those savings can be passed on to customers to drive additional sales—creating a competitive advantage that compounds over time.